Unless you’ve been living under a rock the past several years you will have noticed a considerable increase in the the use of Social Media marketing channels such as Facebook, Twitter, YouTube, Foursquare and others by all types of businesses. As with any new and innovative idea or technology there are always those individuals who immediately jump on the bandwagon and begin touting themselves as “experts”. Do a Twitter search for “social media expert” or “guru” and you’ll see what I mean.
Peter Shankman wrote a recent blog post presenting his reasons for not hiring a “Social Media Expert”, which I found very compelling. As someone who is in the initial stages of starting a firm that wants to assist small business owners in their own social media marketing efforts Peter’s article provides a litmus test for which I can gauge my own branding and marketing efforts.
I love the following quotes:
“Being an expert in Social Media is like being an expert at taking the bread out of the refrigerator. You might be the best bread-taker outer in the world, but you know what? The goal is to make an amazing sandwich, and you can’t do that if all you’ve done in your life is taken the bread out of the fridge.”
”IT’S ABOUT GENERATING REVENUE THROUGH SOLID MARKETING AND STELLAR CUSTOMER SERVICE, JUST LIKE IT’S BEEN SINCE THE BEGINNING OF TIME.”
As I build my own business I have the perfect opportunity to practice what I preach by making sure that my own social media marketing efforts generate revenue and serve my customers by providing transparent, relevant, and brief content that will, in turn, help them to move their marketing and customer service efforts to higher levels with resulting increases in revenue.
May I take your order?
