Category Archives: Uncategorized

In any difficult customer service situation you’re always better off being straight with the customer or else you end up looking like an idiot.

As a self-avowed social media geek I am all over the web. I am on Facebook, Twitter, LinkedIn, and Foursquare. I even have a blog and my own YouTube channel. All of which can be linked so that one site … Continue reading →

There are a lot of folks, especially non-marketing folks, who don’t understand what “Social Media” is and does. Here is a video and slide show that should help you answer those questions.

It is easy to dismiss print as an archaic and environmentally unfriendly medium, which is slowly dying. Instead of writing prints obituary we need strategic thinkers and innovators who can integrate print with social, mobile, direct and other marketing channels … Continue reading →

Check out the new logo in my header and let me know what you think. Your feedback is appreciated.

In a recent video post Joseph Jaffe talks about a promotion Startbucks executed using Foursquare. I am encouraged by this information because it lets me know that my idea for the Check-In Challenge isn’t too far off base.

I am a current subscriber to TIME magazine, which faithfully arrives in my mailbox on a regular basis. In addition I receive TIME’s Ten Most Popular Stories of the Week in my inbox. Several of these top-ten stories are published … Continue reading →